The Original Heuristic Play Shop.
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Shop Individually or Ready Made.
Our passion is play, in the right way.
Since 2017, we've been leading by example; focusing on safe, quality products with the affordability and convenience to match.
Winners of 2023, 2022 & 2020 NZ awards!
We're proud to have been AWARDED BEST BABY TOY for 2023 with LUXLife magazine, and silver for BEST NEWBORN TOY, BEST BABY TOY, and BEST LEARNING & EDUCATIONAL TOY between 2022/2020 with OHBbaby NZ. Thank you from the bottom of our hearts for your continued support.
- Latoya & Chloe
It's as easy as display and play.
Shop with confidence, with a trusted kiwi brand.
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Testimonials
"We love our NavyBaby set! Amazing quality and perfect for little hands and wondering minds!"- Chanel Trbuhovic
"They only toys my kids consistently play with!"
- Amy Henry
"We've had our set for years! It's lasted through 3 kids and is their ultimate favourite. - Lisa Morfett
"Love love NavyBaby! Thank you so much for keeping my little girl entertained! 100% recommend.
- Amanda Richards
Do you hear that? What could it be? Billie's Mum hears a humming sound, and a splashing of the sea!
Billie's loose parts allow freedom in her play. She's creating and directing in her own wonderful way.
It's a plane! Can you see? A small world has come alive.
Billie's busy, she's empowered. I wonder who has arrived?
Stockists around Aotearoa
