Our passion is play, in the right way.

Since 2017, we've been leading by example; focusing on safe, quality products with the affordability and convenience to match.

Silver Winners in the 2020 OhBaby Awards!

We're proud to have been AWARDED silver for BEST BABY TOY and BEST NEWBORN TOY. Thank you from the bottom of our hearts for your continued support.

- Latoya & Chloe

Play - Learn - Flourish with NavyBaby

More than just a toy.

Browse our resources

It's as easy as display and play.

Shop with confidence, with a trusted kiwi brand.

Dive deeper here.

Showcase Videos

Watch other NavyBabies from around NZ


"We love our NavyBaby set! Amazing quality and perfect for little hands and wondering minds!"- Chanel Trbuhovic

"They only toys my kids consistently play with!"
- Amy Henry

"We've had our set for years! It's lasted through 3 kids and is their ultimate favourite. - Lisa Morfett

"Love love NavyBaby! Thank you so much for keeping my little girl entertained! 100% recommend.
- Amanda Richards