The Original Heuristic Play Shop

Play - Learn - Flourish with NavyBaby

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Since 2017, we've been leading by example; focusing on safe, quality products with the affordability and convenience to match.

The NavyBaby PlayClub

The Play Club is your online key to unlock the full potential of your NavyBaby products. From introducing your items, to invitations to play for any age. We've got you covered!

Join the Club today to access hundreds of ways to play the NavyBaby way!

Coming soon

From One Mother To Another..

"I purchased a bunch of loose parts for my 10 week old son Archie. My husband thought I was nuts because up until now our son has been in potato mode. Archie responded to the items in a way we haven’t seen him respond to ANYTHING before. He loves holding the pompom, staring at himself in the sphere and I actually squealed when he held the spoon and started bashing it around. I am so impressed with the quality of the items but absolutely floored by how he interacts with them. We’ve been gifted a few beautiful baby toys but he only has eyes for his NavyBaby items (especially the spoon which he refused to let go of and so carried it around the house). 🤣❤️ Thank you SO much for the quality items and for the joy you’ve brought us already!!" - Lisa Paz-Boyd

"I WISH I FOUND NAVYBABY SOONER! MY GIRL PLAYS ENDLESSLY WITH THE POSSIBILITY THESE ITEMS PROVIDE. IT'S INCREDIBLE, I CANT RECOMMEND THEM ENOUGH!"

AMY HENRY

Safety Comes First

Nothings more important than our precious audience. Our items have been tested by an outsourced accredited Laboratory to comply with NZ regulations.

Age Appropriate

Our Sets and Loose Parts cater to all ages. They are designed to be explored by grasping infants through to the preschool age. Thats the beauty of open ended play - any aged child will create, imagine and discover! 

Serious about Safety

Nothing is more important than safety here at NavyBaby and thats why we pride ourselves in having our items tested by an outsourced accredited laboratory. Our items comply with NZ/AS toy safety standards. Click our Safety tab to read more. 

Open Ended Play

We have a range of packaged Sets for your convenience. Additionally, we offer the Loose Part list to provide you the flexibility to create your own Set, add on a few extras to a NavyBaby Set, or replace those missing items! Thorough descriptions support you to make the best choice!