The Original Heuristic Shop

Play - Learn - Flourish with NavyBaby

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Since 2017, we've been leading by example; focusing on safe, quality products with the affordability and convenience to match.

"I wish I found NavyBaby sooner! My girl plays endlessly with the possibility these items provide. It's incredible, I cant recommend them enough!" - Amy Henry

Age Appropriate

Our Sets and Loose Parts cater to all ages. They are designed to be explored by grasping infants through to the preschool age. Thats the beauty of open ended play - any aged child will create, imagine and discover! 

Serious about Safety

Nothing is more important than safety here at NavyBaby and thats why we pride ourselves in having our items tested by an outsourced accredited laboratory. Our items comply with NZ/AS toy safety standards. Click our Safety tab to read more. 

Open Ended Play

We have a range of packaged Sets for your convenience. Additionally, we offer the Loose Part list to provide you the flexibility to create your own Set, add on a few extras to a NavyBaby Set, or replace those missing items! Thorough descriptions support you to make the best choice!

Safety Comes First

Nothings more important than our precious audience. Our items have been tested by an outsourced accredited Laboratory to comply with NZ regulations.