The Original Heuristic Play Shop.
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Shop Individually or Ready Made.
Our passion is play, in the right way.
Since 2017, we've been leading by example; focusing on safe, quality products with the affordability and convenience to match.
Winners of 2025, 2024, 2023, 2022 & 2020 NZ awards!
We're proud to have been AWARDED BEST BABY TOY for 2025, 2024, 2023 with LUXLife magazine, and silver for BEST NEWBORN TOY, BEST BABY TOY, and BEST LEARNING & EDUCATIONAL TOY between 2022/2020 with OHBbaby NZ. Thank you from the bottom of our hearts for your continued support.
- Latoya & Chloe
It's as easy as display and play.
Shop with confidence, with a trusted kiwi brand.
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Testimonials
"We love our NavyBaby set! Amazing quality and perfect for little hands and wondering minds!"- Chanel Trbuhovic
"They only toys my kids consistently play with!"
- Amy Henry
"We've had our set for years! It's lasted through 3 kids and is their ultimate favourite. - Lisa Morfett
"Love love NavyBaby! Thank you so much for keeping my little girl entertained! 100% recommend.
- Amanda Richards
Do you hear that? What could it be? Billie's Mum hears a humming sound, and a splashing of the sea!
Billie's loose parts allow freedom in her play. She's creating and directing in her own wonderful way.
It's a plane! Can you see? A small world has come alive.
Billie's busy, she's empowered. I wonder who has arrived?
Stockists around Aotearoa
